Leeds Briggate Market: New artisan market adding 'an extra touch of handmade magic' coming to city centre
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The Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads
It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign. Opting for the minimalist route, The Ordinary launched a global out-of-home campaign by agency Uncommon Creative Studio. The billboards lean into the science behind its products over flashy gimmicks and celebrity appearances. With a sparse aesthetic, the ads feature only lines of copy against...
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Basketball Royalty Toasts the NBA Finals in Stylized New Ad
The basketball nets appear to be made of Swarovski crystals, and nobody can dunk on that much drip. Ken Jeong catches a signature no-look pass from Magic Johnson—as if!—and Jimmy Kimmel expects a roomful of chatty party guests to “just be quiet for two hours.” In those ways, the new short film hyping the upcoming NBA Finals is a fantasy-filled alternate universe. But in most of its other elements, it’s a highly stylized version of reality, packed with National Basketball Association royalty...
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Martin Scorsese's perfume ad with Timothée Chalamet is finally (actually!) here
So many things have happened since Timothée Chalamet was first announced as the ambassador for Chanel’s Bleu de Chanel fragrance way back in May of 2023. Dune: Part Two was supposed to premiere in November, got delayed due to the strike, and then actually did premiere four months later, for one. But finally, after a full year of people reporting on the actor carousing around New York City with Martin Scorsese, multiple commercials for the commercial, and one leak that we admittedly fell for, the...