Has Elon Musk driven Tesla off track?
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Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Love him or hate him, Elon Musk attracts as much attention as any CEO in memory. The latest example: this week’s Tesla earnings call, an obligatory event that at times seemed to be anticipated as a borderline cultural happening. Of course, a public company with a whopping market cap like Tesla’s will draw plenty of investor interest in its latest numbers. Of course, there were the usual...
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Elon Musk doesn’t know how to turn Tesla around
The share price is in freefall. Sales are sliding at an accelerating rate as customers lose interest. The Chinese are…What to read next: Donald Trump’s U-turn could vindicate his Tory enthusiasts | Welsh Labour’s speeding U-turn shows devolution is beginning to grate | If Apple loses against China so will the West | The Bank of England can’t blame IT for its dodgy forecasts