Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%
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Google Ads unveils audience demographic insights for Performance Max campaigns
Marketers running Performance Max campaigns gained a valuable tool this month, with the introduction of audience demographics within asset audience insights.
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Google Ads will pause low-activity keywords starting in June
Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.
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Google Ads Introduces IP address exclusions in Performance Max campaigns
Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.