Google Search updates, helpful content, and recovery: a guide for marketers
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Google: Sites Hit By The Old Helpful Content Update Can Recover & Grow
Google's John Mueller said again this morning that sites hit by the old September helpful content update or even new core updates can recovery. He said on X and on LinkedIn that it is possible to recover but it is not a simple change you can tweak on your website, but rather it takes a lot of effort, over time, to recover.John said that not only can you recover but you can grow. He said this morning, "Yes, sites can grow again after being affected by the "HCU" (well, core update now)."Last week...
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Google: Sites Hit By Helpful Content Update Could See Improvements With Next Core Update If
Google's John Mueller was asked when can a site expect to recover from the September 2023 helpful content update, assuming the site took all measures to "fix" their site. John Mueller said you can assume "bigger changes would be visible when the next core updates happen."This came up on X:Question: Assuming a site hit by HCU in 2023 has fixed everything that caused the sitewide classifier to be applied, what is the timeframe for the site to start climbing again? Answer: "Fix" is hard to say...
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How Google Search may be squeezing independent content creators
This incident sheds light on the challenges faced by independent content creators and small publishers in the current digital landscape, dominated by search algorithms and large tech platforms.