What does Google want from SEOs? What is the future of PPC?
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Google paid Apple $20 billion in 2022 to be the default search engine for Safari on iPhone, iPad, and Mac, reports Bloomberg. The information was revealed in court documents Google provided in its antitrust dispute with the United States Department of Justice. The DoJ has accused Google of having a monopoly on search, and in the lawsuit against Google, the search engine deal with Apple has been a major focus. In November, lawsuit documents indicated that Google was paying 36 percent of the...
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