Netflix cracked down on password sharing. The result? Millions of new subscribers
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Netflix password sharing crackdown may have resulted in millions of new subscribers
Last year, Netflix made a particularly risky bet by pushing users who share passwords to create their own accounts — but it’s paid off. Netflix, the dominant player in streaming, added more than 9 million subscribers in the first three months of the year, hitting a record high of 269.6 million subscribers. “It added more subscribers than many analysts, myself included, expected,” said eMarketer senior analyst Ross Benes. “This signals that password sharing was even more common than...
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Netflix shares sink as company announces halt in reporting subscriber tally, weak outlook
Shares of Netflix took a sharp tumble of about 5 per cent as the market closed, spurred by the streaming video pionaeer's decision to cease disclosing subscriber numbers and prioritise viewer engagement metrics.
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Netflix's profits set to soar to record £1.6billion high after crackdown on password sharing
Streaming giant signed up 4.7million subscribers in first three months of 2024. This is highest amount of subscribers since 2020, when lockdown led to surge. Experts predict profits are set to rise by more than 50 per cent to £1.6billion