Roku and iSpot partner to enhance streaming TV Measurement
Related Articles
-
Another streaming bundle: Comcast to partner with Netflix, Apple TV+
The new bundle, which combines Peacock, Netflix and Apple TV+, highlights a new wave of partnerships among streamers to gain more loyal subscribers.
-
Buyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
As brands sit down with publishers to discuss connected television deals during this upfront season, they are asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. “The publishers that will get the most money from us are the ones that eliminate the most waste and the most unnecessary fees,” said Jay Friedman, CEO of digital marketing agency Goodway Group. Supply path optimization has grown more trendy...
-
The Best TV Series to Stream This Week
If you're looking for a new show to watch this week, here are the best you can stream right now on Max, Netflix, and more.