Tesla profits have plummeted. Elon Musk remains all-in on robotaxis
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Elon Musk's Tesla earnings call has become a cultural event
Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Love him or hate him, Elon Musk attracts as much attention as any CEO in memory. The latest example: this week’s Tesla earnings call, an obligatory event that at times seemed to be anticipated as a borderline cultural happening. Of course, a public company with a whopping market cap like Tesla’s will draw plenty of investor interest in its latest numbers. Of course, there were the usual...
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Elon Musk doesn’t know how to turn Tesla around
The share price is in freefall. Sales are sliding at an accelerating rate as customers lose interest. The Chinese are…What to read next: Donald Trump’s U-turn could vindicate his Tory enthusiasts | Welsh Labour’s speeding U-turn shows devolution is beginning to grate | If Apple loses against China so will the West | The Bank of England can’t blame IT for its dodgy forecasts
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Tesla's Cybertruck recall is par for the costly course for Elon Musk
The Tesla Cybertruck is, for all its sharp angles, a Rorschach test. I saw one in the wild for the first-time last week, the gray behemoth slowly pulling through an intersection in my neighborhood. It drew the reaction its driver likely wanted out of two bystanders, both men, who seemed impressed by the shiny steel chassis. For my part, I could only see a very large pile of money, on wheels and on fire in the hopes of drawing envious glances. There are arguably two arsonists in this metaphor:...