TikTok reward-to-watch feature suspended after EU threats to block it
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TikTok Lite axes ‘addictive as cigarettes’ reward-to-watch feature under the EU’s watchful eye
The EU has effectively vanquished a TikTok feature that Europe’s digital commissioner described as “toxic” and “addictive as cigarettes.” Owner ByteDance said on Wednesday that TikTok Lite’s reward-to-watch feature would be suspended. It’s been a brutal day for TikTok as President Biden signed a bill (also on Wednesday) forcing ByteDance to sell the platform’s US operations or face a ban. TikTok Lite, launched earlier this month in France and Spain, lets users earn rewards by watching and liking...
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The EU warned TikTok's new rewards feature could be addictive. Now the app's suspended it
TikTok announced Wednesday that it had suspended a feature that rewarded users for watching and liking videos on its new Lite app, available in France and Spain, after the EU launched an investigation
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EU threatens to suspend 'addictive' TikTok feature by end of today
Yesterday, the EU issued TikTok an ultimatum. The Chinese-owned social media app was given just 24 hours to outline the mental health risks related to its new app TikTok Lite or face huge daily fines. This is the EU's second probe into TikTok under the Digital Service Act (DSA). The DSA is a new law to protect users from harmful or illegal online content. It requires large platforms like TikTok to submit a risk assessment before launching any major new features. The EU’s latest gripe with...