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David Yurman Names PHD Global Media Agency of Record
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets—the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations worldwide. The brand's 2024 billings are estimated to be between $50 million and $60 million, according to an anonymous source familiar with the pitch. ...
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When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers directly, instead of entrusting that to his agency. Belsky, who once led Dentsu’s 360i (now part of Dentsu Creative), told ADWEEK that opaque media transactions leave many clients wondering where their money goes, what discount they get relative to other clients or which media suppliers their...
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Doug McMillon Unloaded Walmart Trucks For $6.50/Hour In 1984, Now He's The CEO
Walmart CEO Doug McMillon has had to work his way up through the ranks at the American retail corporation since he first began working there in the summer of 1984.At the age of 18, Doug McMillon started his journey at Walmart, unloading company trucks at a distribution centre in Arkansas, earning a modest $6.50 an hour. Despite the humble beginnings, he persevered, earning a bachelor's degree at the University of Arkansas and eventually taking over Walmart's Sam's Club and the retailer's...