Adidas' Team GB Olympic kit is blasted for being 'basic' and 'unimaginative': It's a let down
Daily Mail - 2024-04-18T16:21:31.000Z

Adidas have been slammed for a 'basic' and 'unimaginative' Team GB kit. The brand has released their kits for the 2024 Olympics and Paralympics. People feel that the backlash towards Nike has caused Adidas to play it safe

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Team GB’s Paris Olympics kit is short on imagination as function wins out
Promo images show youngsters looking excited – but possibly more for the task ahead than the clothes they are wearingDesigning the kits for Olympic and Paralympic athletes to compete in is hardly a simple task. It’s one that takes in the demands of multiple, wildly different sports, as well as comfort, performance and some kind of unifying aesthetic that shows a gymnast, a sprinter and a breakdancer are on the same team. So it’s no surprise that this level of juggling quite often leads to kits...
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Team GB launches Adidas Olympic kit with the traditional Union flag after Nike sparked outrage with 'inclusive' England football strip featuring a pink and purple national flag on it
Team GB have launched the official Adidas Olympic kit and stuck with the traditional Union flag after Nike sparked outrage with an 'inclusive' pink and purple flag.
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Team GB will not be the best dressed at Paris Olympics with this kit
Adidas have understandably played it safe after recent flag furores but the socks could prove a surprise hit
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In related news

Team GB’s Paris Olympics kit is short on imagination as function wins out

Team GB launches Adidas Olympic kit with the traditional Union flag after Nike sparked outrage with 'inclusive' England football strip featuring a pink and purple national flag on it

Team GB will not be the best dressed at Paris Olympics with this kit