Need for Speed: Liquid Death’s Latest Stunt Goes Top Gun for Jet Giveaway
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Liquid Death is taking its patented outrageousness to new heights—literally—by launching a contest to give away a fighter jet nicknamed The Dehydrator worth about $400,000. The sweeps, where consumers can enter as many as 400 times, is aimed at whipping up a frenzy that will drive retail sales during the key summer season for the brand’s line of still and sparkling waters and iced teas. But another goal is to unsubtly throw shade at beverage behemoth PepsiCo, whose 1996 “Drink Pepsi, Get...

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