Alphabet CEO 'Very, Very Confident' That It Won't Be 'Costly To Serve' Search Experience With Generative Answers
Benzinga -

Alphabet Inc. CEO Sundar Pichai confidently addressed the integration of generative answers into Google Search, highlighting positive user feedback from initial tests in the U.S. and U.K., and expressed the company's ability to manage associated costs, latency, and monetization challenges effectively. read more

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