Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
Adweek - 2024-05-02T15:00:00.000Z

Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with Mastercard and EDO for an enhanced measurement suite across all base media buys in linear and digital. Between the lines According to the company, the offerings broaden its attribution suite, delivering outcome-based metrics for advertisers across platforms, bringing greater transparency and identifying key performance drivers. The Mastercard partnership...

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