Apple’s Creativity Lauded With D&AD Black Pencil Win Despite Recent Ad Backlash
Adweek -

Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won a D&AD Black Pencil for its mixed reality headset operating system—one of the highest accolades in the creative industries. The tech giant took home the prestigious prize at the D&AD Awards in London Wednesday for the design of its visionOS for Vision Pro. In total, D&AD awarded four Black Pencils, which industry judges famously reserve for “truly groundbreaking work,”...

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