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  • Apple Reportedly Slashing Apple Vision Pro Shipments Due To Poor Sales, X Pretends To Be Shocked A $3,500 VR Headset Didn’t Sell

    Source: NurPhoto / Getty / Apple Vision Pro Not even Apple could make a big splash in the VR/AR space. According to reports, the company Steve Jobs built is slashing shipments of its latest product, the Apple Vision Pro. Reliable Apple analyst Ming-Chi Kuo claims that the tech giant is cutting Vision Pro shipments to 400,000-450,000 units while the market predicts 700,000–800,000 units or more. Apple’s headset allegedly flopping signals that the demand for the $3,500 headset was not as high...

  • Apple’s Marketing Head for Vision Pro Retires

    Apple’s head of marketing for its new headset, the Vision Pro, has retired from his role. Frank Casanova has worked at the Big Tech firm for 36 years, according to a Wednesday (April 24) Bloomberg report. Casanova left the company last week, Bloomberg said, citing an update on his LinkedIn page. Casanova was involved in expanding the iPhone to […]

  • It doesn’t matter how many Vision Pro headsets Apple sells

    Earlier this week, noted Apple analyst Ming-Chi Kuo posted an updated forecast for Apple’s Vision Pro headset, claiming production was being cut to 400,000 or 450,000 units compared to a previous market consensus north of 700,000. This came after a related report from Bloomberg’s Mark Gurman, who said in his Power On newsletter that demand for Vision Pro demos is “way down” while sales in some locations have significantly slowed. Naturally, this incited a lot of panic and hand-wringing among...