Alibaba's global arm signs David Beckham as international e-commerce brand ambassador
CNBC - 2024-05-27T07:01:06.000Z

Soccer star David Beckham has signed his latest advertising deal with Alibaba's international e-commerce platform AliExpress, the business unit said Monday.

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Alibaba's AliExpress recruits Beckham to 'score more' global sales
AliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch-up with rival PDD Holdings' Temu in a battle to sell cheap made-in-China goods to the world. A low-key cross-border player until recently, Alibaba is now investing aggressively to boost global sales as domestic e-commerce growth wanes. Its international division, which includes AliExpress, is its fastest growing unit with revenues surging...
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Samuel Alito’s wife claimed upside-down flag was ‘international sign of distress’
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In related news

Alibaba's AliExpress recruits Beckham to 'score more' global sales

David Beckham bonds with King Charles over beekeeping as he is named charity ambassador

Samuel Alito’s wife claimed upside-down flag was ‘international sign of distress’