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  • Google invests 1 billion euros in Finnish data centre to drive AI growth

    Alphabet-owned Google will invest a further 1 billion euros ($1.1 billion) into the expansion of its data centre campus in Finland to drive its artificial intelligence (AI) business growth in Europe, it said in a statement on Monday. In recent years, many data centres have been located in the Nordic countries because of the region's cooler climate, tax breaks and abundant availability of renewable power. Finland's Nordic neighbours Sweden and Norway have recently grown increasingly critical of...

  • Google plans to to reuse heat after expanding a data center for AI

    Google’s data centers are expanding to support its AI ambitions, and a new project in Finland shows one way the company is trying to grapple with the environmental impact of that growth. Google will drop €1 billion (roughly $1.1 billion) to expand its data center in Finland to “further unlock the potential of AI,” the company said in an emailed press release today. It includes plans to reuse heat from the data center to warm nearby homes, schools, and public buildings. "Its scramble to inject...

  • Independent agencies drive programmatic CTV growth: FreeWheel Report

    FreeWheel last week released a report titled The State of Programmatic Independent Demand. The report examines the growth of programmatic advertising within the Connected TV (CTV) market, particularly among independent agencies.