Online platforms take to gamification to boost user engagement
ETtech.com -

YouTube, GooglePay, Amazon, Zomato, Cred, and most lately LinkedIn, platforms that define connectedness today have taken to gamification to increase engagement with users, get more conversions and enhance ad revenues as a result of the increase in time spent by users on the respective applications.The gamification strategy is where hyper-casual, tap-and-play games are used to engage customers, speed up sales and enhance revenue.For instance, Linkedin says 72% of its surveyed users said playing...

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