Gymshark Hires Abercrombie Vet to Take a Swing at the U.S. Market
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U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S. rivals: Target gym-goers, not runners. The company, known for its seamless leggings and crop tops, has appointed former Abercrombie & Fitch exec Kim Dolder to the new role of general manager, North America. Taking on competitors such as Nike, Lululemon and Under Armour, the challenger is planning...

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