How companies can use generative AI for empathetic customer relationships to create lifetime value
Phys.org - 2024-04-23T20:10:01.000Z

Researchers from National Taiwan University and the University of Maryland have published a new Journal of Marketing article that examines how marketers can use GenAI to provide empathetic customer care.

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In related news

‘Culture and Content are two cross-cutting descriptors that can help us signpost the commercial value gap between human-created and AI-generated works.’

MongoDB debuts AI app-building toolkit to help businesses struggling to use generative AI

Eight Daily Newspapers Sue Open AI and Microsoft Over Use of Copyrighted Articles for 'Generative AI'