How the Oprah effect helped Weight Watchers regain Americans' trust
the Guardian -

Strategy of targeting members’ general health as well as diet boosted by its star ambassador

The Oprah effect has continued to work its magic for Weight Watchers, with the company reporting 1 million more members in a year and revenue up by one-fifth.

Weight Watchers’ shares are worth more than 13 times their value three years ago – shortly before Oprah Winfrey bought 10% of the company and agreed to be its ambassador. The increase is probably the biggest example of the Oprah effect – the former...


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