Adults Are Buying More Toys as Families Cut Back
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Parents are buying fewer toys and games for their children, but adult collectors are still splurging on premium dolls, figurines and such, and toy and game companies are expanding their direct-to-consumer (D2C) offerings to meet this demand. Mattel, for instance, is looking to tap into adults’ nostalgia for its early American Girl dolls. It announced Monday (May 13) […]

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