Google Responds To Concerns Over Chrome IP Masking
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A week ago, Anu Adegbola wrote a fabulous piece on some new privacy changes that may be coming to Google Chrome in the future named Chrome IP masking and how that may impact advertisers. Ginny Marvin, the Google Ads Liaison, responded to those concerns, saying, "Chrome has not made any recent updates to its IP protection proposal."Anu detailed out the three top-level concerns advertisers may have with Google Chrome IP masking:(1) For ad location targeting, you’ll only have the option to target...

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