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    Small, local businesses play a pivotal role in the community, but they naturally don’t ever get as much business as the big brand names, which is a real shame! If you want your little local business to bring in customers, you need to work extra hard. Getting your name out there and creating brand awareness […]
  • Palma Forum to Support Multicultural Business Ventures

    PalmaActiva’s headquarters have hosted the inaugural Forum on Economy, Commerce, and Interculturality in Palma. This initiative aims to foster business relationships and highlight the efforts of entrepreneurs from various nationalities based in Palma. Interculturality in the Business World The forum’s creation also sought to provide a stable platform for reflecting on the value of interculturality […]