NPCI pushing new UPI players to offer incentives to expand market share
ETtech.com -

Several new third-party payments apps on Unified Payments Interface (UPI) are being nudged by digital payments network manager National Payments Corporation of India (NPCI) to invest and incentivise consumers.This is primarily aimed at getting users to transact through these new platforms, in order to reduce the risk from high concentration of transactions on the PhonePe and Google Pay platforms that control around 85% market share, three companies told ET.According to people briefed on the...

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