The North Face Updates Climbing Uniforms For Paris 2024 Olympic Games
Forbes - 2024-04-16T17:45:01.000Z

From its founding in 1966, The North Face has been pivotal in climbing cultures, and streetwear, now upgrading the Paris Olympics 2024 uniforms for multiple countries.

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The North Face might be best known in fashion circles for its celeb-approved Nuptse jackets and megawatt collabs with Supreme and Gucci, but its roots will always lie in rock climbing. The brand was founded as a humble San Francisco climbing store in 1966, and today it continues to outfit mountaineering greats like Jimmy Chin and Alex Honnold. So it's no surprise then that when climbers from the USA, Japan, South Korea, and Austria take to the walls this year at the Paris 2024 Summer Olympics,...
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