Budweiser is turning Spotify into beer ads
Fast Company - 2024-05-06T19:30:00.000Z

More than 500 songs on Spotify namecheck Budweiser in their lyrics. With a new campaign in Brazil, the King of Beers is turning these tunes into actual ads on the streaming platform. “UninterruptAds,” made with Africa Creative Agency, use complete songs mentioning Budweiser as ads on Spotify’s ad tier, in an effort to minimize the blatant interruption of a typical ad. Brazilian artist Kafé’s song “My Luv,” for example, will play as an ad during playlists that match its genre style....

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