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  • Selling products on Amazon severs the ties with your customers

    “My advice to anyone starting a business is to remember that someday I will crush you,” comments Jeff Bezos, sitting on his throne at Amazon HQ. Let’s be clear, Jeff Bezos never actually said those words — although some may be able to imagine it. In fact, this quote featured in a recent satirical article about Amazon’s ability to acquire businesses left, right, and center and Bezos’ growing hold on the ecommerce industry. But, the article hit home because, as proven by their recent financial...


  • Snapchat now lets advertisers sell products directly through Lenses

    This week Snapchat is rolling out Shoppable AR, a new feature that makes it even easier for advertisers to sell goods through sponsored lenses. The new offering builds on top of the Sponsored Lenses the service rolled out in late-2015, which let advertisers create branded filters, bringing product placements to selfies. Now companies can essentially […]


  • How to Make Your Product Stand Out During the Customer Journey

    If you've ever walked through Times Square in New York, you've definitely experienced slow walkers ahead of you. They're usually tourists looking up at all the beautifully lit billboards telling them what shows to see, where to eat and what underwear to buy. It's all so overwhelming that they forget how their feet work. And...