Advertising articles
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Amazon advertising soars 24% in Q1 2024
Amazon today reported a strong first quarter of 2024, with its advertising business demonstrating impressive growth. Advertising revenue jumped 24% year-over-year to $11.82 billion.
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Under the Hood of Tesla’s Fleeting Foray Into Advertising
As Tesla's sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign.Investors were enthusiastic when founder and CEO Elon Musk declared that the business was set to "give advertising a go," having eschewed it for 20 years. However, 10 months on, the 40-person "global growth" team tasked with delivering on this has been laid off, with former staffers sharing that none of the...
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TV Advertising Spend Rose by 9% in Q1 2024
Television advertising revenues in the first quarter of 2024 rose by 9% year-on-year according to figures from TAM Ireland. The figures show that Irish and international advertisers splashed out of €66.70m between January and March this year, marking a strong return to growth. This figure includes spot and non-spot advertising as well as broadcast video-on-demand […]