Amazon cloud-service provider articles
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APS (Amazon Publisher Services) unveils new tools for Addressability and Ad Performance
These solutions focus on providing publishers with greater control over their ad inventory, improved measurement capabilities, and access to a wider range of ad buyers.
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Amazon replaces cloud unit chief Adam Selipsky with veteran Matt Garman
Amazon Web Services CEO Adam Selipsky will step down, handing over the reins of the retail giant's crucial cloud business to long-time insider Matt Garman, the company said on Tuesday. Senior Vice President Matt Garman will take on Selipsky's role at AWS, effective June 3, the firm said. The move comes at a crucial time for the cloud business that brings in much of Amazon's profit. While it has the largest share in the U.S. cloud market, its dominance is under pressure from Microsoft's...
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Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data
Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.