Analytics articles
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How to archive your Universal Analytics historical data
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
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Parrot Analytics’ Brandon Katz considers Hollywood’s conundrums
Today, we hear from Brandon Katz, entertainment industry strategist at Parrot Analytics, about the US studios' return to licensing and why consolidation isn't the solution to Hollywood's problems.
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Google Analytics Gains Google Ads Conversion Performance Beta
Google Analytics has a new beta Google Ads report named "conversion performance." This is a beta feature right now, so you might not be able to see it. But you must link your Google Ads account to your GA4 account. Then you will see the conversion performance over time, analyze conversions and segment by channel groups.This was spotted by Thomas Eccel who posted about this on LinkedIn and shared this branded screenshot of it:Thomas wrote, "Google Analytics 4 "Conversion Performance" Beta showing...