Gary Parrish and Matt Norlander discuss what Condoleezza Rice announced early Wednesday
ESPN is doubling down on basketball content. For good reason. Millennials love basketball.
About a quarter — 26% — of NBA fans are between the ages of 18-34, according to the Simmons National Consumer Study.
The coveted demographic could give ESPN a leg up with advertisers and brands.
That's likely why ESPN's plans to launch four new basketball-centric projects this season.
"The NBA has a young, diverse audience that we can reach digitally," said Connor Schell, ESPN's executive vice president of...
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