Cx articles

  • Generative AI Offers CX Benefits, Challenges

    Generative AI Offers CX Benefits, Challenges Generative AI—AI that creates content of some sort—can be a game changer for customer service (CX). But it must be implemented carefully and gradually, according to a report from TechSee, a vendor of AI agents for customer service. Of course, Telecompetitor

  • Forrester Announces Full Conference Agenda For CX Summit EMEA 2024

    LONDON, April 30, 2024--Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit EMEA event being held in London and digitally on June 24-26, 2024. Today, customers expect more personalised services that reflect their unique preferences and behaviours. With the advances in AI, companies now have an opportunity to integrate generative AI (genAI) tools with human capabilities to deliver more intuitive and responsive customer experiences (CX) that foster loyalty and...