Consumer & retail digital original video articles
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Retail sales weak as consumers tighten belts further
Shoppers had a more subdued month for retail spending in March after Taylor Swift concerts drove a flurry of sales activity in departments stores and the like in February. Retail sales slid 0.4 per cent in March, which followed a 0.2 per cent rise in February, and one per cent lift in January. The modest […]
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Low-Income Consumers Choose Retailers Over D2C When Shopping Online
When low-income shoppers tap digital channels, they prefer to shop with retailers rather than going straight to brands’ eCommerce shops, trusting stores to offer them the best price. By the Numbers The PYMNTS Intelligence report “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” which drew from a survey of more than […]
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Digital Video Ad Spend Will Exceed Linear for the First Time
When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's going to be a big year for digital video. The report, which comes ahead of next week's NewFronts events, noted that digital video ad sales are growing nearly 80% faster than media overall, with spend, including connected TV (CTV), social video and online video, projected to grow 16% this year,...