Digital first articles
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Everest mountaineer's letters digitized for the first time
Letters written by the famous mountaineer George Mallory have been made available to a global audience for the first time, in the centenary year of his fatal attempt to scale Everest.
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Digital Video Ad Spend Will Exceed Linear for the First Time
When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's going to be a big year for digital video. The report, which comes ahead of next week's NewFronts events, noted that digital video ad sales are growing nearly 80% faster than media overall, with spend, including connected TV (CTV), social video and online video, projected to grow 16% this year,...
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Qatar Airways to unveil ‘world’s first AI digital human cabin crew’ at ATM
Qatar Airways is to unveil what it is calling the ‘world’s first AI digital human cabin crew’. Sama 2.0 will be showcased at this year’s Arabian Travel Market (ATM) Dubai which takes place Monday 6 to Thursday 9 May. The airline is offering visitors the chance to meet and engage with Sama 2.0 – the second