Generational dynamics articles

  • How The Dallas Mavericks Built A Dynamic Defense At A Bargain

    The Dallas Mavericks' dynamic defense stifled the Los Angeles Clippers — a defense that they constructed without having to break the bank.
  • How generative AI is clouding the future of Google search

    To preserve the usefulness of its rankings as early adopters defect to ChatGPT, Bing, and Perplexity, Google just completed rolling out the largest algorithm update in the company’s history. But search marketing experts and business owners say spam is still commanding top-ranking positions, calling into question Google’s ability to deliver the best search results in the brave new world of generative AI. “I’ve never seen as much spam in Google’s results so blatantly in top positions,” says...
  • Code faster with generative AI, but beware the risks when you do

    Nowadays, developers can turn to generative artificial intelligence (GenAI) to code faster and more efficiently. Nevertheless, they should do so with caution and no less attention than before.While the use of AI in software development may not be new -- it's been around since at least 2019 -- GenAI brings significant improvements in the generation of natural language, images, and -- more recently -- videos and other assets, including code, Diego Lo Giudice, Forrester's vice president and...