Jordan brand articles
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Why Are Established Brands Using Kickstarter?
Switchbot, Eufy and Aqara are all established brands using Kickstarter to launch new products. This gives them unique access to ideal consumers who are excited to offer feedback. Meanwhile, for backers, a lot of the risks of normal crowdfunding is eliminated.
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Which brands that gained the most popularity in Romania?
Which of the world’s biggest brands have recently gotten more popular in Romania? BusinessFinancing.co.uk analysed Google searches between 2021 and 2023 and calculated the year-on-year change in search volume for more than 1,000 of the most popular global consumer brands per country. Overall, Bud Light beer comes top in Romania.The study also revealed the brands […]
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6 mistakes to avoid when building your brand
Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand launches. While capital is helpful, it’s not the decisive factor in a brand’s longevity. For the past 25 years, I have been building brands globally, from iconic transformations to startups taking their first steps. I believe in the power of a brand to embody ideas, inspire change, and sometimes even shape societal norms. ...