Kickstarter articles
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Why Are Established Brands Using Kickstarter?
Switchbot, Eufy and Aqara are all established brands using Kickstarter to launch new products. This gives them unique access to ideal consumers who are excited to offer feedback. Meanwhile, for backers, a lot of the risks of normal crowdfunding is eliminated.
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Kickstarter EXCLUSIVE: ‘Essentials’ graphic novel preview
Check out a preview of 'Essentials' along with a word from three of its creators!
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BT CEO Kirkby kickstarts strategy rethink
BT CEO Allison Kirkby has been in the role since the start of FebruaryNow she’s ready to shake things upShe has created a new strategy and change unitTom Meaki