Marketing on platforms articles
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Platform versus Platformization: How CrowdStrike is winning the platform battle
In the second part of VentureBeat's interview, George Kurtz, CEO of CrowdStrike, emphasizes the increasing importance of having cybersecurity expertise and leadership on corporate boards.
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Pfizer sets up DTC marketing platform as Q1 sales beat expectations
Following the lead of Eli Lilly, Pfizer will establish a direct-to-consumer service, selling some of its medicines online and avoiding industry middlemen. | Following the lead of Eli Lilly, Pfizer will establish a direct-to-consumer service, selling some of its medicines online and avoiding industry middlemen. The company plans to sell products such as its COVID treatment Paxlovid and a migraine nasal spray in this way, it told the Financial Times.
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Streaming Platforms Navigate Shifting Market Dynamics Amid Subscriber Boom
Netflix’s first-quarter earnings report on Thursday (April 18) paints a picture of success, with nearly 270 million paying customers globally and a 15% year-over-year surge in revenue. Operating income soared by 54% to hit $2.6 billion, fueled by subscriber fees and its burgeoning ad business. This significant growth not only reaffirms Netflix’s dominance in the […]