Mastercard articles
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Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with Mastercard and EDO for an enhanced measurement suite across all base media buys in linear and digital. Between the lines According to the company, the offerings broaden its attribution suite, delivering outcome-based metrics for advertisers across platforms, bringing greater transparency and identifying key performance drivers. The Mastercard partnership...
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Mastercard Cuts Forecast, Network Spending Misses Estimates
(Bloomberg) -- Mastercard Inc. cut a forecast for full-year revenue growth citing foreign exchange headwinds, as first-quarter spending on the payments giant’s network fell short of estimates. Most Read from BloombergTesla Axes Supercharger Team in Blow to Broader EV MarketNYC Police Break Up Columbia Protest and Clashes Erupt at UCLAFed to Signal Delay of Interest-Rate CutsLilly Soars as Forecast Boost Shows Weight-Loss Drugs’ PowerAmazon Posts Biggest Cloud Sales Growth in Year on AI...
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Mastercard (MA) Cuts Forecast, Network Spending Misses Estimates
Mastercard Inc. cut its forecast for revenue growth for the year and spending on the payments giant's network missed estimates. Growth in...