Media agencies articles
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David Yurman Names PHD Global Media Agency of Record
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets—the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations worldwide. The brand's 2024 billings are estimated to be between $50 million and $60 million, according to an anonymous source familiar with the pitch. ...
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When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers directly, instead of entrusting that to his agency. Belsky, who once led Dentsu’s 360i (now part of Dentsu Creative), told ADWEEK that opaque media transactions leave many clients wondering where their money goes, what discount they get relative to other clients or which media suppliers their...
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EssenceMediacom Wins Media Awards Grand Prix as Spark Foundry Bags Agency of the Year
EssenceMediacom won the coveted Grand Prix at the annual Media Awards which were held in Dublin last night while Spark Foundry picked up the award for Agency of the Year with Core winning Network of the Year for the second year running. EssenceMediacom picked up the Grand Prix for its work with SKY and its […]