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YouTube is experimenting with showing ads when you pause a video
Philipp Schindler, Google SVP and chief business officer, said during the company's most recent earnings call that early testing in Q1 exhibited "strong traction." The executive added that pause ads are "commanding premium pricing from advertisers" and "driving strong brand lift results," likely suggesting a wider rollout could be justRead Entire Article
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How to transform your Google Ads headlines with anti-audiences
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
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Reddit has a new way to put more ads into your feed
Last month, Reddit debuted a new ad format that looks just like real user posts. Called free-form ads, the posts mimic the site's megathreads that include a variety of media in one thread. Now, the site is adding another new ad format: Dynamic Product Ads. In 2023, the company says people added "reddit" to their search queries over 32 billion times. Reddit hopes that Dynamic Product Ads will help advertisers reach those customers by showing them relevant products exactly when they're researching...