Quick-commerce articles
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Quickening pace of quick-commerce; and other top tech, startup stories this week
Hi, this is Pranav in New Delhi. It’s been a busy week for us here at ETtech breaking some important stories around the quick-commerce sector. Shelf spaceOn Thursday, my colleagues Apoorva and Soumyajit wrote about how getting a spot on quick commerce platforms has become a challenge for direct-to-consumer (D2C) brands, which are coughing up 40-45% in commissions to apps such as Blinkit, Zepto and Swiggy Instamart. 109447781This is reminiscent of the early days of ecommerce boom when smaller...
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D2C brands cough up 30-45% commission for a spot on quick-commerce platforms
As the demand for space on quick-commerce platforms skyrockets, niche direct-to-commerce (D2C) firms in segments like fast moving consumer goods, beauty and personal care, and health and fitness are agreeing to pay a 30-45% commission on sales, besides shelling out on advertising and discounting on the apps.This is in stark contrast to the 10-20% commission that large, more established, FMCG companies pay quick-commerce companies like Blinkit, Zepto and Swiggy Instamart, reflecting the intense...
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Govt Asks Quick Commerce Players To Prove 10 minute Delivery Or Change Ads
Quick commerce players like Swiggy, Zepto, Big Basket have asked to prove their 10-minute delivery or change their ads.