Retail and consumer industry articles
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Brave Commerce: Centering the Consumer in the CPG Industry
In this episode of Brave Commerce, Luke Kigel, Kimberly-Clark's vp of digital marketing and consumer experience for North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. Kigel reflects on his transition from the consumer side back to the brand side. One key theme throughout the interview is the emphasis on understanding and meeting the needs of consumers, which ultimately is...
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Allowing consumers who purchased goods online to return them to retail stores can be a win-win
Many consumers who shop online prefer to return items to brick-and-mortar stores rather than mail them back. In a new study, researchers assessed a new practice called return partnership, in which online retailers partner with retailers with physical stores to offer offline returns. They conclude that this arrangement can benefit both online and store retailers, though businesses should be careful to choose the right partners.
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Finland—the world’s No. 1 coffee consumer—is turning to AI and lab-grown beans to energize the industry
A typical Finn consumes more than four cups of coffee per day, according to the International Coffee Organization.