Sesac music group articles
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Universal Music Group and TikTok Strike New Music Licensing Agreement
The two companies had been at loggerheads over royalties paid out by TikTok, with UMG pulling the music of artists such as Drake, Taylor Swift and Lady Gaga from the social media platform.
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Universal Music Group reaches new licensing agreement with TikTok
Universal Music Group and TikTok said on Thursday that they had reached a new licensing agreement that will restore the label's songs and artists to the social media platform. TikTok began removing Universal's content from its app after their licensing deal expired in January and the two sides failed to reach agreement on royalty payments to artists and songwriters, protections from artificial intelligence (AI), and online safety for TikTok's users. The short video app is a valuable marketing...
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TikTok and Universal Music Group end feud with new agreement
Universal Music Group has inked a “multi-dimensional” deal with TikTok that will see its roster of artists — which includes Taylor Swift, Drake, and Olivia Rodrigo — return to the social media platform’s one billion-plus users. UMG began pulling its music from TikTok on February 1st after the old contract expired. Notably, the deal will address concerns that UMG and its artists have with generative AI. “TikTok and UMG will work together to ensure AI development across the music industry will...