Salesforce articles
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Salesforce abandons pursuit of Informatica
Business software maker Salesforce has backed away from its talks to acquire data-management software firm Informatica after the two companies could not agree on terms, a person familiar with the matter told Reuters on Sunday. The talks between the two companies were at an advanced stage earlier in April, Reuters reported. If the two sides had agreed on a deal, it would've ranked as one of Salesforce's biggest acquisitions. Salesforce and Informatica did not immediately respond to requests for...
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Salesforce's talks to acquire Informatica allegedly fall through
The talks between Salesforce Inc. and data-management software firm Informatica Inc. allegedly came to a grinding halt, The Wall Street Journal reported, citing people familiar with the matter. The t
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How to adapt your marketing for the new era of data analytics by Salesforce
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.