Ad campaign articles
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Google Ads Introduces IP address exclusions in Performance Max campaigns
Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.
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How to Block the New Ads Microsoft Added to Windows 11
Microsoft ships Windows 11 with lots of promotions via notifications and ads. This is a step-by-step guide to blocking ads in Windows 11.
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Vizio Ads Kicks Off NewFronts With 3 New Ad Formats
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV's home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio's fourth annual appearance at the IAB's technology- and streaming-focused week of ad sales events. "One of the biggest opportunities that we have helped uncover, candidly, over the past two years, is what this home screen...