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  • Paris takes down ads for 'transphobic' book

    Posters promoting a book described as "transphobic" have been taken down in Paris after a top city official said the work amounted to hate speech.
  • Amazon’s Ad Business Continues to Boom

    Amazon's ad unit keeps surging. That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13% compared to the same three-month period last year. Year over year, Amazon's ad segment increased 24%, outpacing Google, but falling behind Meta for the first time in several quarters. “It was a good start to the year across the business, and you can see that in both our customer experience...
  • YouTube is experimenting with showing ads when you pause a video

    Philipp Schindler, Google SVP and chief business officer, said during the company's most recent earnings call that early testing in Q1 exhibited "strong traction." The executive added that pause ads are "commanding premium pricing from advertisers" and "driving strong brand lift results," likely suggesting a wider rollout could be justRead Entire Article