Built articles
-
Consumer Relationships Aren't Built on Financial Incentives
One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is zero-party data, which is proactively provided by customers--typically because that customer actually wants to hear from the brand, and often because there
-
The lost Cambridgeshire airfield where a new town is being built
Around 26,000 people are expected to live in Northstowe, on the site of the Oakington Barracks, once building is complete
-
How I built a business that helps you earn money from your online data
Sam Jones founded Gener8 to help users track, control and monetise their online data. Six years later, he tells Ambition A.M. how he did it.